CLOSED

The door was once ajar for flowing ideas and cracking contributions to the project,

I am deeply saddend to announce, however, that the group blog is firmly shut and closed for business.

Most certainly soon to be derelict and left to rot in the sordid world of the internet.

Evaluation Reflections

We chose to do our evaluation in a discussion format and film it. You can see these responses in the posts below and also on our individual blogs with reflections. We feel that it went really well, and a few of the points we wished to expand on have been done so on our individual blogs.

Copyright Infomation

We emailed the record company Visible Noise asing them if it was ok to use the song Lost Prophets - Start Something for educational purposes as we wanted to get permission to use the song. They, however, didn't get back to us and due to it passing the youtube copyright checks we came to the conclusion that they were ok with it.

Evaluation Question 4

Here are the full videos of our answers to Evaluation Question 4, with some photos of all the technology we used in our project below.

Evaluation Question 3

Here is the full video of our response to Question 3, with a few pictures of our test screening.

Evaluation Question 2

Here are the full videos of our answers to Question 2 of the evaluation.

Evaluation Question 1

Here are the full videos of our response to Evaluation Question 1, more detailed and specific videos and evaluation can be found on our individual blogs.

Evaluation Clips

Here are the clips form our own music video that we referenced in our evaluation:

Response to the Test Screening

Average Rating
8.5

Age
18 – 67%
17 – 33%

Gender
M – 55%
F – 45%

What Genre do you think this song is?
Metal 35%
Rock 28%
? 7%
Alternative 14%
Hardcore 7%

Are you fans of this sort of music normally?
Yes 67%
No 33% (all female)

Would the video encourage you to buy the album?
Yes 33% (all male)
No 67%

What magazine would you expect to review this album?
Kerrang 50%
Scuzz 25%
NME 25%

Was the bands image convincing throughout the performance?
100%

Would you watch the video again?
Yes 78%
No 22%

What did you like about the video?
Slo mo 33%
Editing 44%
Performance 33%
Mise en scene 33%
Costume 22%
Camerawork 22%
Lighting 55%

What did you dislike about the video?
Locations 11%
Song 22%
Ending 11%
Editing 22%
Costume 11%
Nothing 22%

Cues for our evaluation

Here are some scans of notes we used as cues, to help us remember the key things we had to say in our evaluation, they proved useful, however, we sometimes got mixed up on points, or did them in a more freeform order, but I feel this didn't harm our evaluation too much.

Final Draft of the Myspace

Video + MySpace + Album Cover Links

Here are the videos, websites, and album covers, mentioned in our evaluation.

Every Time I Die - 'Wanderlust' : Where the idea of individual shots came from and vocalist walking down the corridor. Vocalist clothes also change when it moves to individual location. It is also mainly peformance with some concept thrown into the mix. Vocalist addresses audition as well.


Every Time I Die - Wanderlust on MUZU


Pantera - '5 Minutes Alone' : Lots of close ups and ECUs. Entirely performance based. Cut to beat and focuses on music. Dark lighting with spots on instruments. Cuts to instruments at important parts.



Muse - 'Dead Star' : Lots of instrument close ups. Dark lighting again. Focuses on music. Focus on guitar in opening riff.




Architects - 'Always' : Genre characteristics, energetic performance, headbanging, band setup and clothing. cut to the beat and quickly cut. Referenxced shots such as CU guitar and drums from side. Linked to person percentage of each member in video.



Architects - Always from Hopes Die Last on Vimeo.

Underoath - 'In Regards To Myself' : Inspiration behind the individual vocalist shots wiht stationary camera nad vocalist moving around room. Also darkly lit and same band setup.

In Regards To Myself - UnderOath

Disturbed1 | MySpace Video

Underoath - 'A Moment Suspended In Time' : Use of lyrics to inspire video. Words shown and cut to different members at different points. Mainly performance video with energy. Claustrophobic feel. Use of costume.




Alex Gaudino - 'Destination Calabria' : Lots of voyeuristic shots. Shows another genre and how ours is different. No instruments and not really about the music and more about the video content.





Madonna - 'Material Girl' : Star image motifs and intertextual references. Video focused on star image of Madonna and targets audience with Marilyn Monroe reference.



Muse - 'Uprising' - Link with single cover




MySpace

A Day To Remember - Unconventional MySpace look, more unique and professional looking, common today as people move away from MySpace
Set Your Goals - Very promotional, album cover, merch and video are all on show and clear to the viewer

Architects - Introduces the band individually and follows institutional conventions, such as showing the record label, endorsements and bookings

The Saturdays - Has a more scopophilic feel, with more emphasis on a celebrity personality and look. Bio + Pictures

Alexisonfire - Has a competition on the page, a fine example of viral marketing


Album Cover

International Superheroes of Hardcore - Takin It Ova - Strong visual theme, taken from title

Oh Sleeper - When I Am God - Dark, moody colours

Muse - Uprising Single Cover - Has common themes with Video - Teddybears

Ideas for our questionaire

 Below are some ideas of questions we might like to ask our audience when they come to see our music video on Tuesday. I will create a document of them and if you want to add more questions we can.

Name:
Age:
Peferred type of music genre:
Does the video look like a music video you would see on TV?
Has the video entertained you?
Can you describe the idea behind the video?
Do you think the video represents the type of genre we have chosen?
What music channel would you expect to see the video on?
What kind of music magazine would you expect to see the video reviewed in?
Does the image of the band look realistic?
Would you want to see it again?
Would you pay for a download or copy of the music video?
What was your favourite moment in the video?
Do you have any critisisms of the music video (please be honest)?

Audience Feedback Screening

On Tuesday 8th December we are holding our audience feedback screening where people of our target audience (and possibly from outside our audience) can come and see our video. They will also carry out a questionnaire. Simon has also created a Facebook group in an attempt to let people know when and where it will be taking place.

Finished Version of the Album Cover