Final Group Treatment for the pitch!

The video will consist of three main sets of shots. One in a plain, clean space with the band all dressed in dark clothes, the next in a really messy workspace with very harsh lighting and strobes, and finally 5 individual claustrophobic band member shots. The video will be all performance and concept.

Goodwin

Genre Conventions

Hard Rock. Band layout (Vocalist, 2 guitars, bass, drums), distorted guitars (heavier sound in comparison to acoustic instruments), screaming and clean vocals (screaming adds t3h br00t4lz to the music), fast drums, use of double pedal in the drums, breakdown (slower section with very heavy feel, usually riff based).

Costume/Clothing. (baggy/straight cut jeans and shirts/quite plain/bit grunge/lots of black) Hair cuts (Medium length, styled). Generally dark colours associated with the style of the music (compliments) Generally male band members, young adults.

Live performance, electric guitars (Ibanez, ESP, Jackson, Gibson - these makes have specific tone and look for the music), drums (complicated set up, double pedal, lots of cymbals), electric bass (sometimes keyboard), vocalist as an individual member (not often playing instrument as well). Big equipment (amp stacks).


Audience Profile:

Age : mid teens to young adult (20s). Gender : mixed bag, males for genre (fans of heavy music), girls for sex appeal (apparently hot band). Clothing style, similar to that of the band. Music taste (similar bands e.g. Funeral For a Friend, The Blackout) (generally wider music taste, Lostprophets a half way point between Rock bands and Heavier music. Means quite varied crowd).


Concept

We are challenging conventions by ignoring the lyrics for our concept. Instead we are basing our concept around the performance and the music itself. To achieve this we are using our locations, lighting, editing, and shooting style to visually show the contrasts between the sections in the song. Our only reference back the lyrics is the title “Start Something” which represents the energy that our performance will give.
Iconography - We will use lots of tight camera angles to create visual hooks through out and stick close to our genre conventions. (references : Always, Writing on the Walls/still shots from other videos)

Location BREAKDOWN

The locations will be flicked between to show the contrast in song sections. The verses have quite a pop-punky positive feel to them while the chorus is quite heavy and almost like a beatdown.


The Plain location
The band will be performing in stage layout (drummer centre back, vocalist centre front, guitarists and bass in between). We will have a wide angle and individual band shots here that we will cut between to show a lively and energetic performance. There will be more arcs and pans and slower camera movement to contrast with the messy section.

The lighting, 8 floor lights positioned around the band. Each member has one and the rest are positioned around props (perhaps 3 under drums for extreme lighting). 2 Spot-lights from the side pointing at a slight downwards angle to contrast with the beams of light going up from the floor. There will be calm strobe lighting to add an extra dimension from the back of the band.

The band will be wearing dark colours to contrast the plain room. The lead vocalist will do all singing and the guitarists will do the backing vocals and screaming. Our main focus will be on movement and quite normal camera angles but rarely ever still shots (apart from the wide angle).


The Messy location
This room will be more full lit (lighter than upstairs) with more intense strobe lighting. The band will be less organised and more cluttered, moving all over the place to make the most of the weird equally cluttered location. A lot tighter, more use of handheld (almost all). There will be no wide shot, but lots of individual MS and above of each member to cut between. The band will still be united, and close together, but performing in a less uniformed, more energetic manner. Most of this will come together in the edit and the way we choose to cut it.


Individual Shots
Band separated in different rooms. Isolated performances with a claustrophobic feel. This will be achieved through CU camera work using HA and LA with a lot of movement. The image will be given a slight distort (possibly through a fish eye lens tool in post production) to vary it from the rest of the video. The lighting will be very extreme. It will light up specific parts of the band member leaving the rest of the room in darkness creating a solitary feel and an air of mystery. We will achieve this hopefully through the use of the cameras own backlight (TEST SHOOT) but we may have to resort to a dim spotlight.